About
I make things look nice.
Values
I am a metro Detroit-based graphic designer specializing in editorial design, brand identity and print design. I am currently an art director at Octane Design, a graphic and interactive design studio in Detroit, Michigan. My work has been featured in How Magazine and Pie Books. In addition to being inspired by design, I have a love for creative writing, the art of Candy Jernigan, and for calligraphy, which my grandfather taught me when I was young.
My approach is empathetic, thorough and artistic.
To be effective, first understand.
Before I design, I get to know the audience, do the research and understand their needs and expectations.
Go the extra mile.
With any project, large or small, I put in the work. If things don’t feel right, then the job isn’t done. Things get checked, and then checked again. Taking extra steps throughout the design process ensures a quality product and experience.
Get creative.
Thinking beyond the obvious and identifying parallel relationships — visually and conceptually — is key. Being a visual person allows me to see things differently to create a specific message and translate that into a unique solution.
Areas of Focus
Print Design
Editorial design, marketing materials and brand expression
Branding + Identity
Platform, style guides, logo design
Illustration
Spot illustrations, icon sets, hand-drawn lettering
Accolades
Roles
2019 Communication Arts Illustration Annual Shortlist, Eames Butterflies
2020 Communication Arts Illustration Annual Shortlist, Confetti Car
2020 American Illustration 39 Online Collection, Confetti Car
Design
Develop creative concepts that drive brand expression and execute design solutions that effectively communicate key messages
Create, refine, and deliver high-quality assets for a variety of formats, including digital and print
Collaborate on brand platforms; Create design systems, including logos, style guides and brand expression assets
Collaborate to design RFP proposals, marketing materials, and client pitches, ensuring visual clarity and brand alignment
Develop marketing and sales materials for conferences such as branded swag, signage and tradeshow banners
Design editorial feature story concepts and layout, creating visual narratives for readers
Understand and implement ADA compliance guidelines
Review and refine concepts based on stakeholder feedback
Analyze key competitors and industry trends in discovery phases
Production + Project Management
Maintain high standards of quality, organization and attention to detail in every aspect of design and production. From asset creation to final execution, files are production-ready for efficient hand-off for printing or digital use
Manage production timelines and balance multiple projects simultaneously without compromising quality or creativity
Size, retouch and color correct photography
Optimize designs and prepare photos for different platforms, ensuring proper size, format and usability
Build project schedules, create flat plans and manage art budgets for editorial projects
Familiarity with copyright and image risk issues
Art + Creative Direction
Served as a mentor for WSU design students
Collaborate with clients, copywriters, printers, developers and other designers to ensure deliverables align with project goals and brand consistency across all platforms
Coordination and art direction of photo shoots and illustration projects
